Bank Millennium becomes a member of IAB Polska

Membership in IAB Poland is part of the bank's efforts to strengthen its presence in the digital world and further develop innovative marketing solutions. It enables active participation in shaping standards and best practices as well as cooperation with other market leaders.

— A modern bank is a technology company and a financial institution in one. We are constantly looking for models and inspirations to become even more effective and offer customers the best solutions on the market. We are dynamically operating in the new media space, so joining IAB Poland was a natural step for us. We particularly appreciate the opportunity to exchange experiences within working groups. We will be very happy to learn about the observations of other companies, share our own perspective and take part in developing standards and recommendations — said Tomasz Brzostowski, Director of the Digital Sales Sub-unit at Bank Millennium.

IAB Polska has been operating on the Polish interactive, technological and advertising market since 1999. Since 2007, it has been operating as the Association of Internet Industry Employers IAB Polska. Among the approximately 250 members of the Association there are, among others, the largest Internet portals, advertising networks, media houses, interactive agencies and advertisers. IAB Polska is the fourth largest IAB in the world in terms of the number of members.

IAB's mission is to support the activities of interactive communication market participants and to popularise the Internet as an effective medium through promotional, research, educational and legal protection activities.

More information: www.bankmillennium.pl link otwiera się w nowym oknie