Bank Millennium Virtual Vibes

Bank Millennium Virtual Vibes is an innovative festival where you can have fun during concerts, as well as in partner zones at any time and from anywhere in the world. It takes place entirely on the Roblox platform, which allows people almost all over the world to have fun, create groundbreaking projects, innovative games, share content with friends and take the form of created avatars. The average user spends 156 minutes a day on Roblox. The online platform is a perfect place to create an innovative music festival that not only connects generations, but also two important passions of young people, i.e. gaming and music.

- Bank Millennium Virtual Vibes is a concept that combines the music of artists liked by the young generation with the world of games, i.e. the two main passions of GEN Z. Therefore, it is a good place to interact with them and it fits-in with our strategy aimed at young adults. In the festival zone, we will use games and activities to show how the mechanisms of threats related to cybercriminals' online activities work. Each time after completing the task, we will suggest how to react to dangers and use electronic banking safely – said Beata Krupińska, Directress of the Marketing Communication Department at Bank Millennium.

The first edition of the festival was attended by 300 thousand people. The organisers hope to at least repeat this success. The Bank Millennium Virtual Vibes main concert will take place on June 13 at 7:00 pm and will be free to all users of the Roblox platform. The event is organised by the Game Changer agency. The project will be supported by an advertising campaign. The Starcom media house is responsible for media buying, and the Change Serviceplan advertising agency is responsible for the creations.