01.07.2024
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Chilled out holidays with Bank Millennium
In the new holiday ad, Bank Millennium convinces us of the freedom we gain by using a modern banking app during the holidays. The campaign has just been launched on television and the Internet.
Filled with holiday energy, Bank Millennium's new TV campaign focuses on advanced mobile app features that may come in handy during travels. A group of friends enjoys a sunny relaxed trip to the lake. We watch them sail, surf and rest on deckchairs spread out on the terrace of a two-storey barge. They conveniently pay for small purchases in the food truck with their phones, and the settlement for accommodation is facilitated by the option of splitting the bill available as part of the smart banking app. In addition to Radosław Kotarski, we also see actor Maciej Musiał in the commercial.
- Holidays are for being on holiday. That is, chilled out. After all, you don't have to hurry, and if you pay, do it conveniently contactless. To have a cottage with such a view that just has to be shared! And the app will help you split your bill for accommodation. No fuss, who, to whom, how much. And now I can enjoy my holidays! Open a Millennium 360° account with a smart app. – argue Radosław Kotarski and Maciej Musiał in the advertising spot.
The new television commercial will be shown on national channels, selected thematic channels and on Bank Millennium’s channel on YouTube. The campaign will also be online. The TV campaign was created by Change Serviceplan. Media were bought by Starcom.
Bank Millennium's mobile application, in addition to accessing the account and performing basic operations (e.g. transfers, standing orders and direct debits), enables, among others, making contactless payments by phone, BLIK payments, transfers to a phone number. It provides access to many non-bank options (including the purchase of parking and transport tickets, applications for family benefits, purchase of codes for online services). Its users can also take advantage of the cashback programme for purchases in partner stores. The Bank Millennium mobile application can be downloaded for Android and iOS phones from Google Play, App Store and Huawei AppGallery.
http://www.bankmillennium.pllink otwiera się w nowym oknie
