Mobile Portrait of a Pole: the phone has become more important than the wallet

The Public Relations Department of Bank Millennium commissioned the "Mobile Portrait of a Pole" survey for the first time in 2018. The latest release provides detailed and up-to-date data on phone usage, e-banking, attitudes towards artificial intelligence, online shopping and financial security.

- We decided to return to the "Mobile Portrait of a Pole" study after 7 years to check how the mobile habits of Poles have changed. In 2018, 55 percent of respondents declared that it would be more burdensome for them to leave their wallet at home than their phone. Now only 39 percent think so, and for most the phone has become more important and has taken over the function of a wallet. We store electronic equivalents of identity documents in our smartphones, we pay with them, and we also learn about the world, buy in online stores, deal with official matters, and contact our loved ones. The results of this year's edition show how mobile technology is becoming an integral part of our daily lives, influencing the way we communicate, work and spend our free time – says Iwona Jarzębska, Director of the Public Relations Department at Bank Millennium.

The "Mobile Portrait of a Pole" survey shows that attachment to mobile phones changes depending on the age of the respondents. The youngest respondents aged 18-24 show the most, of whom as many as 88 percent would feel the lack of a phone more than a wallet. Among people aged 25-34, this percentage is 76 percent, in the 35-44 age group - less than 70 percent, and among the respondents aged 45-54 - 58 percent. The least attachment to phones is declared by respondents over 55 years of age. It is also the only age group for which the lack of a wallet (54 percent) is still more burdensome than of a phone (46 percent).

The widespread presence of mobile phones has become a fact. As many as 93 percent of respondents admit that they use their phone more than once a day, and 35 percent of them reach for it almost every now and then. At the same time, the majority of Poles surveyed declare that they do not use the phone when talking to someone face to face (76 percent), during a meal (59 percent) or in the toilet (55 percent). The respondents are less strict about using the phone in bed before bedtime (64 percent of respondents do so), while watching movies, series or TV (58 percent of respondents), or while working or studying (58 percent of respondents admit to it).

The study found that 96 percent of respondents have access to the Internet on their mobile phones. In the 25-34 and 35-44 age groups, this ratio is as high as 99 percent. What do they use mobile internet for? Three out of four respondents browse websites on their phones, and nearly 70 percent each browse websites to communicate with friends and family, use mobile banking and social media. Nearly 60 percent of the surveyed Poles pay their bills on their phones, and 55 percent shop online, every second respondent reads news on the websites of newspapers or news portals, receives and sends parcels, and listens to music.

- Although the widespread use of the internet on mobile phones is no longer surprising, among the ways of using it, the high position of mobile banking is worth noting. The bank's mobile app is as common as messengers or social media, used by 69 percent of respondents. This result is at a similarly high level in almost all age groups, even in the 55+ group, which also reaches an impressive 65 percent. This shows just how much banking services are present in our lives, not least by providing functions that make it easier to do everyday things such as shopping, getting around by public transport or car, settling accounts with relatives and dealing with official formalities – comments Katarzyna Dobosz, CX Research and Design Expert at the Quality Department in Bank Millennium.

The "Mobile Portrait of a Pole" survey was carried out on 25-29 October 2024 by the Ogólnopolski Panel Badawczy Ariadna research panel commissioned by the Bank Millennium Public Relations team on a representative sample of 1068 people using the CAWI method.

See also:

• Press release about purchases link otwiera się w nowym oknie

More information: www.bankmillennium.pllink otwiera się w nowym oknie.