16.03.2015
New television commercial of Konto 360°
Bank Millennium is launching a new advertising campaign of Konto 360°. The commercial will again feature Radek Kotarski.
The new spot shows one of the most difficult motorcycle aerobatics, which is called 360°. This full revolution in mid-air can be made only by the best. The jump is spectacular and evokes real manly feelings.
Only the best ones are capable of performing such complicated aerobatics, while Konto 360° can be opened by anyone – easily and quickly, even at home. The account holder enjoys convenient access to personal finances by means of mobile banking, online, by phone and in branches, at the same time not paying for the account, card as well as cash withdrawals from all accounts in Poland and abroad. It is sufficient to have monthly inflows of at least PLN 1000 and to make at least one payment in a month with the debit card. In case of sudden illness or a home emergency the assistance insurance available with the account will provide the support of a doctor or technicians for various home repairs free of charge for up to 12 months.
The campaign involves television, internet, cinema and outdoor activity. The cinema and internet versions of the commercial will be extended to 45 seconds to provide an even more interesting 360° aerobatic show.
Creation was prepared by Change Integrated, media buying was handled by Initiative Media, while internet advertising is in the care of Isobar Poland. The video was filmed in “Arena Kraków”.