11.02.2019
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New television commercial of Cash Loan
On 8 February the new Cash Loan commercial from Bank Millennium went on air. This time we are taken to Wrocław’s Tumski bridge and hear about the origins of the custom of snapping padlocks to the bridge by enamoured couples to symbolise the lasting nature of their feelings. As in previous Bank Millennium’s commercials, this commercial also features Radek Kotarski, the author of internet Polimaty.
The custom shown in the commercial came from Florence, where lovers would fasten their confessions of love with padlocks on the Ponte Vecchio bridge. Investing in everlasting love is a good idea e.g. by taking your loved one for a wonderful winter vacation. Bank Millennium’s Cash Loan can come in handy - now for every PLN 5000 borrowed you can pay an instalment of only PLN 100.
The promotion is based on very simple rules. Chose one of four loan amounts, always available under the same terms and conditions, with a low monthly payment:
- PLN 5,000 with a monthly payment of PLN 100,
- PLN 10,000 with a monthly payment of PLN 200,
- PLN 15,000 with a monthly payment of PLN 300,
- PLN 20,000 with a monthly payment of PLN 400.
In each case the loan will be granted without a fee for a 5-year period. The promotional interest rate is 7.42%. The offering is available to all persons who do not have an active loan agreement with Bank Millennium at the time of applying. The promotion applies to loans without insurance. The “Winter Promotion” is valid from 8 December 2018 and will continue till 31 March 2019. Detailed information as well as Promotion Regulations are available in Bank Millennium branches and on https://www.bankmillennium.pl/individuals/loans.
The new television commercial will be shown on national channels, selected thematic channels and on Bank Millennium’s channel on YouTube. The advertising campaign will also be carried out online. The spot was created by Change Serviceplan and produced by Neverest. Media were bought by Initiative Media, online activity is handled by Carat Poland.
DISCLAIMER
Representative example for Cash Loan with “Winter Promotion” Promotion: Annual Percentage Rate (APR) is 7.68%, total loan amount (net of debt-financed costs): PLN 15 000, total amount due: PLN 18 000; fixed interest rate 7.42%; total cost of the loan: PLN 3000 (including: 0% fee (PLN 0); interest PLN 3000; additional services PLN 0 (including: fee for Konto 360° PLN 0 provided that there is minimum PLN 1000 externally-sourced turnover on the account and at least 1 payment with the debit card/BLIK is made in the month; otherwise the monthly fee for the payment account shall be PLN 8); 60 equal monthly payments of PLN 300; first payment due after 30 days from disbursement of loan proceeds. The calculation was made as of 4.12.2018 on a representative example.
The “Winter Promotion” Promotion is valid from 8.12.2018 to 31.03.2019 and applies to uninsured cash loans granted for the period of 60 months with amount to be disbursed under the agreement of PLN 5000 or PLN 10 000 or PLN 15 000 or PLN 20 000. The Promotion is available to Customers who do not have a cash or consolidation loan in the Bank on the day of applying. The Promotion: is not combined with other promotions concerning cash loans; may be applied only once during its validity and does not cover loans for repayment of other credit products. Detailed terms and conditions of the Promotion are stipulated in “Winter Promotion” Promotion Regulations available in the Bank’s branches and on www.bankmillennium.pl.